This qualification reflects the role of individuals who provide leadership and support strategic direction
in the marketing and communications activities of an organisation. Their knowledge base may be
highly specialised or broad within the marketing and communications field. Typically, they are
accountable for group outcomes and the overall performance of the marketing and communication,
advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are
responsible for an organisation’s marketing in addition to other duties.
Course name: Advanced Diploma of Marketing and Communication
VET National Code: BSB60520
CRICOS Course Code: 110959G
Duration: 78 Weeks (including 24 Weeks holiday)
Tuition Fee: $18,000 per year.
- Marketing Director
- Client Services Executive
- Advertising Account Director
- Client Services Director
- Marketing Strategist
- Advertising Account Planning Manager
- Marketing Manager
Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate
marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design
and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430
Undertake project work. Equivalent competencies are predecessors to these units, which have been
mapped as equivalent.
Have four years equivalent full-time relevant work experience.
All students must be over 18
- An overall IELTS band 5.5 (with no individual band below 5.0) or equivalent.
- 18 years and above with a High School Certificate (Year 12) or Cert IV in Business
- Must have completed Grade 12, or
- Achieve ACSF Level 4 in a Language, Literacy and Numeracy assessment
Assessments will be conducted through a combination of questioning, reports, presentations, role-plays and observations.
We offer everyone the opportunity to apply for Recognition of Prior Learning (RPL) at enrolment. Students may be granted credit or partial credit in recognition of skills and knowledge gained through work experience, life experience and/or prior training.
Upon successful completion of BSB60520 Advanced Diploma of Marketing and Communication, you
may pursue higher studies.
CAC Sydney Campus – Level 1, 7 Hassall Street, Parramatta, NSW 2150
Total number of units = 12
4 core units plus
8 elective units, of which:
- 2 elective units must be selected from Group A
- 3 elective units must be selected from Group B
for the remaining 3 elective units:
- up to 3 units may be selected from Groups A and B
For more information refer to www.training.gov.au
The units delivered by CAC are as follows:
Unit Code and Unit Name
BSBTWK601 Develop and maintain strategic business networks
BSBMKG621 Develop organisational marketing strategy
BSBMKG623 Develop marketing plans
BSBMKG622 Manage organisational marketing processes
BSBOPS601 Develop and implement business plans
BSBOPS505 Manage organisational customer service
BSBCRT512 Originate and develop concepts
BSBMKG624 Manage market research
BSBINS512 Monitor business records systems
BSBMKG626 Develop advertising campaigns
BSBFIN501 Manage budgets and financial plans
BSBLDR601 Lead and manage organisational change