This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and
communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an
organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an
organisation’s marketing in addition to other duties.
Course name: Diploma of Marketing and Communication
VET National Code: BSB50620
CRICOS Course Code: 110958H
Duration: 78 Weeks (including 24 Weeks holiday)
Tuition Fee: $18,000 per year.
- Public Relations Manager
- Media Planner
- Sales Manager
- Product Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412
Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer
behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex
documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Have two years equivalent full-time relevant work experience.
All students must be over 18
- Must have completed equivalent to Australian Grade 12, and
- IELTS band 5.5 (with no individual band below 5.0) or equivalent
- Must have completed Grade 12, or
- Achieve ACSF Level 4 in a Language, Literacy and Numeracy assessment
Assessments will be conducted through a combination of questioning, reports, presentations, role-plays and observations.
We offer everyone the opportunity to apply for Recognition of Prior Learning (RPL) at enrolment. Students may be granted credit or partial credit in recognition of skills and knowledge gained through work experience, life experience and/or prior training.
Upon successful completion of BSB50620 Diploma of Marketing and Communication, you may
pursue BSB60520 Advanced Diploma of Marketing and Communication.
CAC Sydney Campus – Level 1, 7 Hassall Street, Parramatta, NSW 2150
5 core units plus
7 elective units, of which:
- 3 elective units must be selected from Group A
- 2 elective units must be selected from Group B
for the remaining 2 elective units:
- up to 2 units may be selected from Groups A and B
if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
The units delivered by CAC are as follows:
Unit Code and Unit Name
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG543 Plan and interpret market research
BSBMKG546 Develop social media engagement plans
BSBMKG550 Promote products and services to international markets
BSBOPS504 Manage business risk
BSBTEC404 Use digital technologies to collaborate in a work environment
BSBMKG545 Conduct marketing audits
BSBFIN501 Manage budgets and financial plans